The technological landscape is undergoing rapid change, bringing forth a wealth of trends and innovations that have the potential to reshape the very fabric of how businesses operate, compete, and ultimately thrive in 2024 and beyond. Among these IT developments, we’ve picked five that are most likely to impact small- and medium-sized businesses (SMBs) in the new year.
2024 Tech trends and why they should matter to your SMB
Lift the burden of manual tasks with automation
Marketing automation: Is it worth it for SMBs?
Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue.
Drive more leads with SMB marketing automation
More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects.
Reasons to automate small-business marketing
Why should you automate SMB marketing?
One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks.