Small- and medium-sized businesses (SMBs) are the backbone of every economy, including Canada’s. They create jobs, empower local communities, and pilot innovation. To be successful, SMBs need to focus on delivering great customer service. This is because focusing on great customer service helps SMBs reach their goals by doing the following:
1. It improves customer retention
Excellent customer service is essential for retaining customers, as it builds trust and confidence, and makes for happy patrons.