XBASE Technologies Blog

Excellent customer service: Why it’s vital to SMBs and how to achieve it

Small- and medium-sized businesses (SMBs) are the backbone of every economy, including Canada’s. They create jobs, empower local communities, and pilot innovation. To be successful, SMBs need to focus on delivering great customer service. This is because focusing on great customer service helps SMBs reach their goals by doing the following:

1. It improves customer retention
Excellent customer service is essential for retaining customers, as it builds trust and confidence, and makes for happy patrons.

Addressing the security challenges Microsoft 365 users face

Microsoft 365 is one of the most popular suites of cloud-based tools and services used by businesses of all sizes. But while it offers robust security measures, the evolving cyberthreat landscape relentlessly puts Microsoft 365 users at risk. This is why Microsoft is constantly looking for ways to address security issues so that your IT environment and data are protected.

Marketing automation: Is it worth it for SMBs?

Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue.

Strategic IT planning for SMBs: How to prepare for future tech needs

All owners of small- and medium-sized businesses (SMBs) should plan for their company’s future IT needs. This entails thinking about things like expanding their network, upgrading their hardware, and adding new software. If they don't prepare for the future, they may struggle to keep up with growing demands and eventually fall behind the competition.

How to secure your data using File History in Windows 10

Whether you use a Windows 10 laptop or desktop for work or personal use, you’ll realize that it can quickly accumulate a large amount of data. Hardware failure, cyberattacks, and natural disasters can put this data at risk of being lost forever. Backing up your data regularly is the best way to prevent data loss, and here’s how you can do it.

3 Types of hackers: What you need to know

While there are many similarities among hackers, there are also some key differences among them. Some hackers want money for themselves and resort to evildoings, while others just want to make the world a better place. In this blog post, we will discuss the three main types of hackers and what you need to know about them.

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