Desk phones that sit in the office are quickly becoming obsolete as many employees work off-site. Instead of traditional telephony systems, forward-thinking businesses are using softphones for most, if not all, of their communications. If your company hasn’t already done so, here are five compelling reasons why you need to start using softphones.

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection system in place.

Building rapport with customers has never been easier with customer relationship management (CRM) software. You can keep track of contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. If you want to know how to make the most out of your CRM, follow these tips.