To outperform their rivals, businesses must harness the power of data to make informed decisions. With vast amounts of information at their disposal, organizations can utilize business intelligence (BI) to unlock valuable insights and drive growth. In this article, we explore the significance of BI and how it can revolutionize the way businesses derive value from their data.

Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses (SMBs). The huge investment required to hire data-delving specialists makes us think BI is only for larger organizations. But this is no longer the case.