Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some things to consider when developing a business continuity plan (BCP).
Backup your data, applications, and servers
Today, companies are more dependent than ever on IT and data.
What goes into a business continuity plan?
How to boost your SMB’s social media presence
Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that.
How do I create an effective Facebook ad?
Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools.
How to manage Google reviews
Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews
How Google changed search results
Google now automatically aggregates and includes online reviews to display in the Knowledge Panel found on the right side of the search results.
The right social media platform for your SMB
Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and medium-sized businesses should examine their options before they decide which is the best match for them.
6 tips for SMB Facebook pages
Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate business with your SMB’s Facebook page.
5 Ways iPads help SMBs go mobile
A decade ago, we could only imagine running a company on computers as thin as a wallet. But ever since Apple’s iPad emerged, employees can work on all sorts of productivity apps while they’re outside the office, conveniently and stylishly. Here are five ways your employees can enhance their mobile experience with iPad apps.
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