The unbudgeted cost of downtime: Calculating how many dollars per minute your business loses during a critical outage

The unbudgeted cost of downtime: Calculating how many dollars per minute your business loses during a critical outage

You budget for payroll, rent, and software subscriptions. But have you budgeted for IT downtime?

If your network goes down, your cloud apps freeze, or your server crashes, you start losing money immediately. For small and mid-sized businesses (SMBs) like yours, even a short IT outage can mean thousands of dollars in lost revenue, and that’s before you factor in long-term damage.

Understanding your true cost of IT downtime is the first step toward protecting your budget from IT shocks and protecting your business from instability.

How much does your business lose for each minute of downtime?

Start with a simple calculation: your revenue per minute.

Take your average monthly revenue and divide it by the number of minutes your business operates each month.

For example:

  • If you generate $300,000 per month
  • And you operate 8 hours per day, 22 days per month
  • That’s 176 hours or 10,560 minutes per month

$300,000 ÷ 10,560 minutes = $28.41 per minute

That means every 60 seconds of IT downtime costs you at least $28.41 in direct revenue. While this is a rough estimate, it’s a nice and quick ballpark figure that will give you an idea of your risk.

It might not seem like much, but if your systems are down for one hour, that’s $1,704.60 gone. If they’re down for a full workday, you’re looking at over $13,000 in lost revenue.

As bad as this sounds, it’s just the baseline.

This number represents the floor of what downtime costs you, not the ceiling. It assumes your business simply pauses and resumes without additional damage. In reality, outages have long-lasting effects that compound in cost over time.

The hidden costs of IT downtime

Direct revenue loss is only part of the picture. The longer your systems are down, the more expensive the situation becomes, and many knock-on effects don’t rear their heads until later.

Productivity cost

If your employees can’t access email, customer relationship management systems, accounting platforms, or shared files, you’re still paying salaries, but work isn’t getting done. Every hour that passes means:

  • Missed sales
  • Delayed projects
  • Compromised logistics
  • Discouraged employees

Lost customers

If clients can’t reach you, place orders, or receive services, they won’t wait forever. If they have to wait because you aren’t available, they will switch to a competitor who is. A single outage at the wrong time can trigger long-term churn, especially if it directly impacts your service delivery.

Remediation expenses

Fixing long-term outages involves emergency IT support, forensic investigations, hardware replacements, data recovery, and cybersecurity response services, none of which are cheap. Even after the downtime is over, you may find yourself paying out the nose to get back to normal and ensure it doesn’t happen again.

When you combine lost revenue, lost productivity, remediation expenses, and reputational harm, your real cost per minute increases exponentially the longer systems remain offline.

Preventing IT downtime and the expenses that come with it

The most cost-effective strategy isn’t reacting to outages, but rather preventing them. Here’s how:

  • Proactive IT maintenance: Many outages stem from neglected infrastructure or unpatched vulnerabilities. Regular patching, system updates, and infrastructure support services reduce the likelihood of unexpected failures.
  • 24/7 network monitoring solutions: These provide real-time alerts that enable you to detect anomalies and resolve issues before they escalate into full system failures.
  • Dedicated backup solutions: Reliable, automated data backups provide assurance that if ransomware, hardware failure, or human error paralyzes your business, data can be restored quickly to get you back on track.
  • Business continuity and disaster recovery planning: This ensures you have documented procedures, defined recovery time objectives (RTOs), and a clear action plan if an outage occurs.
  • Cloud migration: Properly configured cloud environments offer built-in redundancy and scalability that your on-premises systems lack, so if you haven’t made the switch, there’s no better time than now.

Want minimal IT downtime but not sure where to start? With managed IT services from XBASE, you get all of the above and more for a predictable and affordable monthly fee. We’ll work quietly and proactively in the background so you can do the work you do best without fear of sudden IT outages.

Contact XBASE today to learn more.