Information technology: The key to small business success

Information technology: The key to small business success

The role of information technology has never been more evident than it is today. In this technology-driven world, investing in IT and innovation will boost market share, financial figures, and overall competitiveness.

Small- and medium-sized businesses (SMBs) are no different than large, corporate organizations when it comes to taking full advantage of technological developments because cloud solutions have significantly reduced the cost of tools that solve complex problems and simplify business growth.

We've already shed light in our recent post on some of the benefits of proactive IT and, consequently, led to big gains for small-business IT last year. But, you have to keep your eye on the big picture. What's the fundamental role of IT in growing your business?

Communication

Organizations need sufficient and effective communication within their departments to succeed in today’s business world. And it falls upon your IT team to deploy advanced communication tools to meet the company’s needs.

Current IT solutions allow SMBs to have efficient, high-speed communications through email, teleconferencing, video-conferencing, and internet-based phone lines (VoIP).

With cloud services, employees can stay productive at home or on the road and managers have round-the-cloud access to email accounts and apps that keep everything running smoothly.

Data management

It's almost impossible to do business without collecting sensitive customer information. Companies of all sizes need to be extremely careful not to breach data security regulations like PIPEDA, GDPR, and others. And as counter-intuitive as it may sound, IT is the answer to this dilemma.

Email spam filters, intrusion detection systems, data encryption and other cybersecurity solutions are the key to protecting customer information, inventory records, employee files and financial documents. Only after a company is certain its data is well guarded can it optimize storage, management, and analysis solutions.

Business continuity

With the increasing number of cyberattacks, chances are you really don't have enough budget for data breach protection. What SMBs need is a managed IT services (MSP) company to support you. At XBASE Technologies, we have experts that you can count on to be at your side for the growing number of threats and come up with a business continuity plan.
Disasters usually don’t come with an advanced warning and a business continuity plan as your "safety net" can serve as the difference between success and failure for your business.

A sound IT business continuity plan is necessary as it mitigates the risks associated not only with all types of natural disasters, but also cyberattacks on your business by hackers and criminals. With a plan in place, your business will ensure that it has the information needed to combat the emergency successfully.

Office productivity

Organizations, especially small businesses with limited budgets, must make sure that their IT resources are being fully utilized by their employees. So, naturally, it is incumbent upon a company to offer proactive training to ensure both management and staff are using technology solutions in ways that increase productivity.

MSPs are perfect for small businesses because they not only install, support, and optimize IT solutions, they also provide employee training on topics ranging from cybersecurity best practices to time-saving tricks.

IT drives innovation, which is the path to business success. No business can succeed without experienced and responsive tech support, which is why XBASE has a team of experts who work together to deliver our Right Fit Promise.

We will recommend the precise technologies that fit your Toronto-based small business, proactively manage your network systems and make sure it stays head and shoulders above the competition.

Call us now and we'll set you up with our expert, comprehensive IT support.

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